Strategic Logo Design for Brands That Matter
We craft unique, memorable logos that form the foundation of your brand identity and connect with your audience.
From Concept to Creation
The Challenge: A Modern Identity for Mobile Productivity
The project began with a clear brief from the client, Mikes. He needed a modern, minimalist, and playful logo for 'Glide Kanban,' a new mobile productivity app designed for professionals. The logo had to compete with established players like Notion and Trello, while visually conveying the core concept of swiping cards.
Initial Concepts & The Client's Choice
Based on the initial brief and moodboard, we developed several unique concepts. While exploring different avenues, one concept immediately resonated with the client: an abstract mark representing swiping cards. This design captured the 'glide' motion and the essence of a Kanban board, setting a clear direction for the project.
The Color Journey: Nailing the Perfect Palette
Collaboration was key to finding the perfect color palette. The client felt the initial colors weren't vibrant enough, requesting something 'darker and more saturated' to stand out. Through an iterative process, we explored a range between 'The art of seduction' and 'Fandango,' ultimately landing somewhere between a combination of both colors. Mikes' feedback was clear: this vibrant palette would 'make people stop and look,' giving the app a memorable and energetic presence.
Brand Color Palette
The final palette combines bold, seductive pinks with classic black and white to create a modern, high-contrast look that is both playful and professional.
The art of seduction
#D60898
Fandango
#b53389
Black
#000000
White
#ffffff
The Final Design: Glide Kanban
After refining the concept and color palette through close collaboration, we arrived at the final logo. The design perfectly captures the brand's essence of fluid, accessible task management, using a slight gradient in the Fandango to add depth and dynamism. It's a modern, clean, and playful mark ready to make an impact.
App-Ready: Light & Dark Mode Icons
The final step was to translate the new brand identity into practical, real-world assets. As per the client's request, we delivered production-ready app icons for both light and dark modes, ensuring a seamless and beautiful user experience on any device.
What's Included in Every Logo Project
Multiple Logo Concepts
We explore various directions to find the perfect visual identity for your brand.
Full Color & B/W Versions
You get versatile logo versions for use on any background or medium.
Brand Style Guide
A comprehensive guide on how to use your new logo, colors, and typography.
All Necessary File Formats
Receive your final logo in SVG, PNG, and JPG formats for web and print.
Our Proven Design Process
01. Discovery & Briefing
We start by understanding your brand, audience, and goals in a detailed briefing session.
02. Research & Moodboarding
Our team conducts market research and creates moodboards to define the visual direction.
03. Concept Development
We design several unique logo concepts based on our research and your brief.
04. Refinement & Revisions
We refine the chosen concept based on your feedback until it's perfect.
05. Final Delivery
You receive all your logo files and the brand style guide, ready for launch.
Logo Design Packages
- 2 Logo Concepts
- 3 Rounds of Revisions
- Full Color & B/W Logos
- Web-Ready Files (PNG)
- 4 Logo Concepts
- 5 Rounds of Revisions
- Full Color & B/W Logos
- Print & Web Files (SVG, PNG)
- Basic Brand Style Guide
- 6 Logo Concepts
- Unlimited Revisions
- Complete Logo Suite
- Full Brand Style Guide
- Social Media Kit
What Our Clients Say
"Working with Ismail was a fantastic experience. He took my vision for Glide Kanban and translated it into a logo that's both modern and playful. The collaborative process was seamless, and his attention to detail ensured the final design was exactly what we needed to stand out."
Michael Willer
Founder of Glide Kanban
"I was blown away by Ismail's creativity and his ability to bring our abstract concept of 'calm' to life. He was incredibly attentive to detail throughout the entire process, and the final brand identity has received so much positive feedback. I highly recommend him."
Founder of Calm London
Frequently Asked Questions
Ready to Build Your Brand?
Let's create a logo that tells your story and sets you apart.